News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.
“Too much” or “too little” of media coverage on an event can get the public to create a lot of buzz. Recent examples of the Michael Jackson coverage has gotten some angry because they can’t understand why a celebrity is getting more coverage instead of domestic and international issues and why is it that CNN stopped reporting “real news.” It has become a pattern for our society to place more coverage on celebrities, sports, and gossip over issues affecting the every day Joe. In my last entry I mentioned that during the first moon landing children dreamed of being astronauts or public heroes whereas today, the Pussy Cat Dolls song “When I grow up I wanna be famous” sums up the culture shift. Term “hero” has also gotten lost in the mix and emphasis on corporate or commercial success has put a real damper on the value of being a public servant. The way mass media has changed and what is chosen as prime coverage has a lot to do with this cultural shift and what our society deems as worthy.
This brings up an interesting question—When it comes to the capture of a US Army Solider, PFC Bergdahl what is the media’s affect on public perception? What does the extra media coverage mean to the family? The family has expressed a need for privacy many times and refused interviews by the major networks. The problem with the media is that they are only looking for the next juicy story and are not thinking of what it means to support the family of the missing soldier in this very difficult time. They type of coverage could influence public perception and make a real difference. Something to consider—is there real value in talking about the issue? How will talking about it help the family or the soldier? Depending on view points, these answers would vary from person to person. Whatever a person’s view point may be, I think we can all agree that this event deserves proper coverage; the type that concentrates on how to best inform the public and encourage support for the family. Although PFC Bergdahl is not on the cover of US Weekly we have to remind ourselves that it is because of men and women like him that we get to enjoy the rights, privileges and luxuries in our daily lives. It is easy to forget as we get caught up with our busy lives, but it is important to reflect and think of his family and ways to support them during this difficult time.