News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.
Charmin is seeking bloggers to be brand ambassadors for this holiday season. If you are in the New York area, November 5th is your day to tell Charmin why you “enjoy the go” at a chance for an employment opportunity of a lifetime—brand ambassador for Charmin toilet paper, and a hefty pay check of $10,000 for two weeks worth of work. I must admit, when I saw the $10,000, I thought about it for a minute, but then realized I don’t think I meet the number one qualification, “really, really enjoying to go to the bathroom.”
As far as marketing campaigns go, this is non-traditional at its finest. When it comes to getting a story to go viral, I am sure we’ll be seeing some very interesting blogs when the bloggers are chosen and when this thing is officially off the ground. I will also make a bold statement and say, that I am sure this campaign will be more interesting than an advertising spot and it is clearly going to cost Charmin less. I have high hopes for the next few months, the only question is, who are going to be these bloggers, any takers?
For more information on how to become a Charmin Brand Ambassador: http://www.charmin.com/en_US/enjoy-the-go/index.php