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Anyone interested in social media should be keeping a close eye on the government sector. Various military branches and government agencies are on their way to mastering audience engagement and starting meaningful conversations. The latest social media effort worth mentioning comes from the Department of Defense which created a microsite that allows the every day user to send in videos wishing the troops happy holidays.
The users can simply provide a link to a youtube video and pending approval the video loads onto the microsite. Aside from giving everyday folks a chance to give back to troops this holiday season, the DoD has connected with some talent that delivered some clever holiday messages to the troops. From special renditions of holiday songs, to songs written specifically for the troops the music artists that provided the videos gave some enjoyable performances.
The troops should feel appreciated this holiday season and other users checking out this microsite are sure to be entertained by some very compelling content.
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