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Many newspapers have been reporting lately about the influx of college grads looking to join the military. Army Sgt. William Maldonado, a recruiter from Massachusetts says: “It’s not 18-year-olds fresh out of high school joining the military. More often, people 20-25 years old are signing up.” It seems as if the recession has opened the gate to exploration of military as a viable career option for recent college grads. Most of the individuals interviewed talk about how they had no idea about the opportunities that they can take advantage of and that they would be presented with. Defraying costs of education and a guaranteed paycheck seemed to be the points that draw the potential recruits in. Once they learned more about the opportunities they actually started to realize that they could be doing their dream jobs while serving their country.
Although the recession is driving the traffic to the doors of recruiters it seems as if the actual benefits and opportunities are the reasons why more and more individuals are signing up and doing so with enthusiasm. Whatever brings the potential recruits to hear about what is available to them is helpful to the military. The fact that those enlisting are feeling good about their decisions and excited for what is ahead tends to mean that it was lack of information in the first place that didn’t have them thinking about the military in the first place. While recession has helped attract some of the highest caliber talent, what will happen when the economy gets better? Will there be the same allure about serving ones country and being open to listening about the opportunities? That is something that won’t be completely answered until it happens; however, typically, military recruitment does very well during a recession and becomes harder when the economy is booming. It is hopefully during this time that the military is preparing how to best target the 17-24 demographic and figuring out how to best present the information that they are responding to favorably in the way that they will get it and be affected by it.