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When you think of Apple products you think of companies or individuals that embrace the brand because it allows them to be creative and because there is something very cool about the brand. Taking that into consideration, it seems like the US Army meeting Apple to discuss use of Apple products in Army business and battlefield operations seems like an unlikely pairing. The fact that the Army has embraced social media and is encouraging its soldiers to think more digitally and embrace technology (see Apps for Army post, https://majastevanovich.wordpress.com/2010/03/04/apps-for-the-army-contest/) it actually is not that shocking that they are calling on Apple to develop hand-held solutions for its soldiers.
“The Army is moving away from big-green-box solutions and toward those that will adapt along with our warfighters on the battlefield,” Major General Nick Justice, Research, Development and Engineering Command commanding General said.
Technology plays such a big part in the lives of soldiers that it makes sense to think about applications and devices that are known for their ease of use and functionality.
The lead computer scientist, Ron Szymanski from Communications-Electronics Research, Development, and Engineering Center (CERDEC) had this to say:
Apple technologies offer unique and proven solutions with intuitive designs that allow users to learn quickly without a training manual, the Army would like to leverage Apple’s experience when designing military applications.
It will be interesting to see what type of innovations the Apple brand can bring to the Army. Those that use Apple products quickly become evangelists for the brand; hopefully, the solutions Apple comes up with will help soldiers do their jobs more efficiently and we’ll be seeing a lot from this partnership. To learn more about Army’s visit to Apple’s headquarters, read this article: http://www.army.mil/-news/2010/03/22/36178-army-apple-meet-to-discuss-hand-held-solutions-for-soldiers/index.html