According to MajaStevanovich

News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.

Wearable Technology: bringing us back to first grade


*photo courtesy of 

I don’t know how many of you use the NikeFuel Band, BodyMedia, UpBand, FitBit, or a slew of other devices that are supposed to help us log our life and be healthier and happier, but the trends are indicated this may become the norm.  I’ve gone back and forth from the NikeFuel Band and BodyMedia and have realized that these devices apply the same psychology educators in elementary school use—you do something well, you get a sticker, or in this case a virtual trophy for your collection. 

Does this phenomenon work so well because we are competitive human beings that love to show off our “stickers” or simply enjoy being part of a community that can be in awe of all of our accomplishments? Whatever the reasons may be marketers are starting to realize there is something very important to this movement.

Ad Age came out with an article addressing why marketers should care about this “quantified self” movement and how with this much data at their fingertips they’ll “have instant access to the data, in its raw and analyzed forms, linked to an awareness of how people are using the insights they develop to change their behavior and improve their lives.”  For the complete article, go here: 

Will wearable devices start borrowing some tips from FourSquare and its competitors and getting brands “in” on these trophies and providing even more incentive for users to get to their goals. The possibilities seem to be there, it’ll be exciting to see how social fitness/wellbeing gives marketers yet another thing to do it terms of getting the face of their brand out there. What are your thoughts? 


2 comments on “Wearable Technology: bringing us back to first grade

  1. Staff
    August 27, 2013

    Reblogged this on SoshiTech.

  2. Forrest
    August 30, 2013

    Interesting thoughts.

    I can see how a list of all the foods you eat and when you eat them would be a gold mine. And it’s pretty obvious how access to your GPS data would be the same. But how much exercise you get, in a more general sense? (The fitbit records the number of steps you take, and makes a guess at how many flights of stairs you go up, but lacks the context GPS brings to this.)

    You may have hit on the reason fitbit doesn’t work against a local database on your computer at home or work, but instead sends its data to “the cloud,” especially since they also let you track your eating habits.

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