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I had an interesting discussion with a colleague recently talking about crisis situations. From good examples in the past, it seems as if social media gives brands a heads-up if a crisis is coming their way. With everyone now having a mouthpiece to voice their concerns, or in some cases praise, things tend to spread in this medium first. Being a diligent conversation monitor and staying ahead of the crisis, or at least prepared, is a capability social media gives us.
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