It has become public knowledge and becoming an even better satire that Snapchat refused Facebooks mega money offer. All this chatter has caused many marketing types to pontificate on what’s next with this platform and how brands will monetize this hotbed of millennials and teens. To be perfectly honest, I am not a huge fan of Snapchat and frankly feel too old already to find it very exciting. This is great news for Snapchat, it wants the old people to say “I don’t get it!”
With the recent feature of “stories,” I do have to say Snapchat has compelled me to see how brands can get in on sharing some compelling (hopefully) sponsored content for the chance to get in with the teens, tweens and all those inbetween that find this form of communication seamless.
I wrote a blog earlier on the science of storytelling http://wp.me/pxSIW-hj and some of those thoughts really make me think that perhaps Snapchat, or snapchat-like form of communication might be onto something.
It will be interesting to see how the platform evolves to make brands more comfortable in engaging as not every brand can authentically be okay with some of the undertones around snapchat and its uses.
Love or hate Snapchat, you can’t help but be fascinated with how rapidly the social media landscape is expanding and adapting generational traits and tendencies to make communication more seamless and enjoyable….or….just rapid.