News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.
If you’ve been keeping up with this blog, you noticed that I really relate to what Randi Zuckerberg talks about in her Dot Complicated masterpiece. You really have to read it in its entirety to get the full effect, but I thought I’d pick out pieces that I found very interesting and worthy of picking apart for further discussion.
Below paragraph really stood out to me as something that warrants a second look:
Remember that your identity doesn’t just belong to you anymore. The photos and posts you personally make are one side of the story, but the company you keep and the types of comments those people write on your posts says a lot about you as well. We are now judged not only by what we say, but also by what other people say about us.
The concept of being under a microscope rings true in the digital age for both brands and people. It is much easier to figure out what “one is all about” and to put the pieces together by looking at someone’s digital history. Our interests, affiliations, stances on topics are becoming less and less private and easier to put together. Aspects of one’s life that used to be private are coming out to the surface based on the digital tracks they leave behind.
Understanding the nuances of social media etiquette isn’t always the easiest thing but an absolutely critical skill in brand/perception management as well communication, as we’ve truly experienced a shift in the way we consume and share information.
It’s a bit unsettling to think about all this, but as Randi points out, the new rule of digital age is the same as always, practice common sense.