According to MajaStevanovich

News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.

Category Archives: Marketing Communications

Do you have my back?

Loyalty.  Kindness.  Doing the right thing. What do those things even mean today? In our fast paced, profit obsessed world, this notion of having your friends’, employees’ bosses’ or customer’s … Continue reading

March 30, 2015 · Leave a comment

Snapchat–the new place to tell stories?

  It has become public knowledge and becoming an even better satire that Snapchat refused Facebooks mega money offer. All this chatter has caused many marketing types to pontificate on … Continue reading

November 21, 2013 · Leave a comment

Value of social media beyond pushing content out

  I had an interesting discussion with a colleague recently talking about crisis situations. From good examples in the past, it seems as if social media gives brands a heads-up if … Continue reading

November 6, 2013 · 1 Comment

Together We Make Football–A storytelling masterpiece

  We are halfway into the football season and the NFL’s “tell us your story” contest is picking up some steam. Between traditional advertising and social, the league has gotten … Continue reading

October 28, 2013 · Leave a comment

Storytelling and the future of marketing

  The first thing that comes to mind when I think marketing or PR is storytelling. It is no coincidence that world’s greatest marketers are storytellers first. An article from Fast Company … Continue reading

October 21, 2013 · 3 Comments

Real-Time marketing’s all the rage

  I’ve always had the philosophy of being relevant when it comes to social media efforts. Positioning your brand in a relevant way to the bigger picture and what’s happening … Continue reading

October 14, 2013 · Leave a comment

Digital Marketing is Dead

I recently read a fabulous Ad Age column on the top five lessons that came out of Advertising Week 2013, if you have not read, you need to check out: … Continue reading

October 9, 2013 · 1 Comment