According to MajaStevanovich

News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.

Category Archives: Military Recruiting and Marketing Strategy

Army goes (even more) digital

Army social media efforts, predominantly used to inform the public on all things Army have been getting praises from countless sources, including this blog on more than one occasion. Army … Continue reading

May 26, 2011 · Leave a comment

The ROTC Impact Goes Beyond Recruiting

The topic of ROTC being brought back to ivy league schools and other elite universities is back to being a popular topic of discussion in military news circles. For those … Continue reading

February 3, 2011 · 3 Comments

Service Academies Amongst America’s Best Colleges

Forbes released their annual “Best Colleges” list and it is no surprise that all of the federal service academies have made the list. The United States Military Academy (West Point) … Continue reading

August 19, 2010 · 2 Comments

Army Closing Down Major Experiential Marketing Effort

The Army Experience Center located at the Franklin Mills shopping mall in Philadelphia will be closing down. With no shortage of military video games, Black Hawk and Humvee simulators and … Continue reading

August 5, 2010 · 2 Comments

Air Force Recruiting Utilizes Technology to Enhance Mission

Military recruiters across all branches are enjoying meeting and exceeding recurring quotas. Typically these are the times when new recruiting programs get halted and not a lot of innovation happens. … Continue reading

April 28, 2010 · Leave a comment

ROTC Back on Ivy League Campuses?

If you are a regular reader of this blog, you have read a few posts that talk about the ban of ROTC programs on Ivy League campuses across the country. … Continue reading

April 27, 2010 · 4 Comments

Army National Guard Gets Creative With Social Media

While all the services are meeting and exceeding their recruiting goals, the Army National Guard is continuing to look to most creative ways to reach out to their target audience. … Continue reading

April 13, 2010 · 1 Comment