According to MajaStevanovich

News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.

Blurrier the lines between storytelling & content, the better

  No matter what industry or practice one is in, audiences expect marketers to provide them value. You provide value 80% of the time, you’re allowed to “market” the other … Continue reading

December 16, 2013 · Leave a comment

Hey healthcare.gov, a little more storytelling please

No matter where you stand on the new healthcare law, one thing we can all agree on is what a time to be a communicator in this space! With all … Continue reading

December 11, 2013 · Leave a comment

The uglier side of social media…just in time for the holidays

It has been refreshing taking a mini social media vacation. In full disclosure, I couldn’t fully stay away from Twitter, but it was limited to my credit. I posted earlier … Continue reading

December 2, 2013 · Leave a comment

Should social media silence be a strategy this Thanksgiving?

Interestingly, there’s been a lot of chatter on the value of “unplugging” this holiday season and taking the time for face-to-face conversations and engagements vs. spending time on social media. … Continue reading

November 26, 2013 · Leave a comment

No more boundaries, but personal responsibility more important than ever

  It is no secret that I am a big fan of Twitter. I absolutely love the way it gives us access to virtually anyone out there that is tweeting, … Continue reading

November 25, 2013 · Leave a comment

Your identity doesn’t just belong to you anymore…

  If you’ve been keeping up with this blog, you noticed that I really relate to what Randi Zuckerberg talks about in her Dot Complicated masterpiece. You really have to … Continue reading

November 23, 2013 · 1 Comment

Snapchat–the new place to tell stories?

  It has become public knowledge and becoming an even better satire that Snapchat refused Facebooks mega money offer. All this chatter has caused many marketing types to pontificate on … Continue reading

November 21, 2013 · Leave a comment