According to MajaStevanovich

News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.

Tag Archives: Advertising

Army National Guard Gets Creative With Social Media

While all the services are meeting and exceeding their recruiting goals, the Army National Guard is continuing to look to most creative ways to reach out to their target audience. … Continue reading

April 13, 2010 · 1 Comment

Lets Say Goodbye to the Average American Consumer

The 2010 Census is telling us that the average Joe consumer is on his way out and we should brace ourselves for the new age. According to Ad Age, “the … Continue reading

October 13, 2009 · Leave a comment

Traditional Advertising on Life Support

We are slowly entering the world of the empowered consumer. The advertising and marketing industry will have to adjust to this new consumer attitude, as what was considered brilliant marketing … Continue reading

October 4, 2009 · 1 Comment

The New Recruit

As a follow-up to my post about the historic US Army recruiting ad campaign targeting officers, I wanted to touch on a concept of a new recruit. It is not … Continue reading

August 17, 2009 · Leave a comment

US Army-A New Perspective on Recruiting

This past Monday was a historic day for military recruiting. US Army unveiled its “Officership Campaign,” an advertising campaign aimed to recruit officers, aka a higher level recruit. This is … Continue reading

August 4, 2009 · 7 Comments

Army Strong, Hits Home

If you read the “About Maja Stevanovich” section, you were told that I am going to mostly write on social media and military marketing topics. I’ve had a few entries … Continue reading

July 10, 2009 · 1 Comment

Does the American Public Care for American Made?

New Balance thinks we do. They are launching a new marketing campaign that is centered on them being the only major shoe maker that has some operations that take place … Continue reading

June 16, 2009 · 2 Comments