According to MajaStevanovich

News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.

Tag Archives: Branding

Value of social media beyond pushing content out

  I had an interesting discussion with a colleague recently talking about crisis situations. From good examples in the past, it seems as if social media gives brands a heads-up if … Continue reading

November 6, 2013 · 1 Comment

Together We Make Football–A storytelling masterpiece

  We are halfway into the football season and the NFL’s “tell us your story” contest is picking up some steam. Between traditional advertising and social, the league has gotten … Continue reading

October 28, 2013 · Leave a comment

Real-Time marketing’s all the rage

  I’ve always had the philosophy of being relevant when it comes to social media efforts. Positioning your brand in a relevant way to the bigger picture and what’s happening … Continue reading

October 14, 2013 · Leave a comment

MTV, a “Forever Young” Brand

Recently MTV has changed its logo, stripped the phrase “music television” and is embracing its reality television programming. MTV’s CEO Judy McGrath, did an interview with Ad Age and calls … Continue reading

February 17, 2010 · Leave a comment

Back To The Basics-Lets Do Some Storytelling

We are living in a branded world that seems to be on marketing steroids. Every product or service is fighting to stand out in an extremely cluttered marketplace by trying … Continue reading

January 31, 2010 · Leave a comment

Olympics & Military Share a Challenge: Engaging Youth

If you think about it, the Olympics and the military share a few things in common. Patriotic messaging and team work are essential for both entities. It is not surprising … Continue reading

October 19, 2009 · Leave a comment

The Age of Transparency-Less Fireworks, More Information

We are living in a branded world, we can all agree on that. Clever and flashy brand campaigns still have an impact, but as society becomes even more marketing savvy … Continue reading

September 10, 2009 · Leave a comment