According to MajaStevanovich

News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.

Tag Archives: Marketing Communications

Do you have my back?

Loyalty.  Kindness.  Doing the right thing. What do those things even mean today? In our fast paced, profit obsessed world, this notion of having your friends’, employees’ bosses’ or customer’s … Continue reading

March 30, 2015 · Leave a comment

Do you enjoy going to the bathroom enough to earn $10,000

Charmin is seeking bloggers to be brand ambassadors for this holiday season. If you are in the New York area, November 5th is your day to tell Charmin why you … Continue reading

October 22, 2009 · 3 Comments

Lets Say Goodbye to the Average American Consumer

The 2010 Census is telling us that the average Joe consumer is on his way out and we should brace ourselves for the new age. According to Ad Age, “the … Continue reading

October 13, 2009 · Leave a comment

Traditional Advertising on Life Support

We are slowly entering the world of the empowered consumer. The advertising and marketing industry will have to adjust to this new consumer attitude, as what was considered brilliant marketing … Continue reading

October 4, 2009 · 1 Comment

Citizenship Through Military Service, A Short Term Success

When it comes to fixing short term recruiting problems, the military does a great job. In a time when we are fighting two wars it seems as if meeting recruiting … Continue reading

September 22, 2009 · Leave a comment

The Age of Transparency-Less Fireworks, More Information

We are living in a branded world, we can all agree on that. Clever and flashy brand campaigns still have an impact, but as society becomes even more marketing savvy … Continue reading

September 10, 2009 · Leave a comment

US Army-A New Perspective on Recruiting

This past Monday was a historic day for military recruiting. US Army unveiled its “Officership Campaign,” an advertising campaign aimed to recruit officers, aka a higher level recruit. This is … Continue reading

August 4, 2009 · 7 Comments