According to MajaStevanovich

News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.

Tag Archives: military marketing

Military Marketing-What Else Can Be Done?

The last blog post talks about adjustments marketers will have to make as we embark on a new era of the empowered consumer. I want to focus on one statement … Continue reading

October 5, 2009 · 2 Comments

Pilot Programs, Cost Efficient Way for Military Marketing?

My last post discussed that military recruiters shouldn’t get too excited about filling the ROTC ranks this fall. Although this is a good time and the hard work should be … Continue reading

September 30, 2009 · 2 Comments

Implications of Cyberproductivity-How Social Media is Changing Communications & Marketing

In a follow-up to my last entry, “Implications of Cyberslacking” I wanted to recognize those that are doing it “right” when it comes to social media practices. It would be … Continue reading

August 3, 2009 · 5 Comments

Impact of Marketing Communications Shift on Military Marketing

Forrester Research did a study on growth of digital marketing and compelled Advertising Age to publish an article called “Advertising Will Change Forever.” The study states that in the next … Continue reading

July 24, 2009 · 1 Comment