According to MajaStevanovich

News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.

Tag Archives: PR

What will happen when all the social platforms start to do the same thing?

  Imitation is the most sincere form of flattery, right? Social media platforms are starting to really take that approach to heart, especially with the latest Instagram vs SnapChat news, … Continue reading

December 18, 2013 · Leave a comment

Blurrier the lines between storytelling & content, the better

  No matter what industry or practice one is in, audiences expect marketers to provide them value. You provide value 80% of the time, you’re allowed to “market” the other … Continue reading

December 16, 2013 · Leave a comment

Snapchat–the new place to tell stories?

  It has become public knowledge and becoming an even better satire that Snapchat refused Facebooks mega money offer. All this chatter has caused many marketing types to pontificate on … Continue reading

November 21, 2013 · Leave a comment

Together We Make Football–A storytelling masterpiece

  We are halfway into the football season and the NFL’s “tell us your story” contest is picking up some steam. Between traditional advertising and social, the league has gotten … Continue reading

October 28, 2013 · Leave a comment

Storytelling and the future of marketing

  The first thing that comes to mind when I think marketing or PR is storytelling. It is no coincidence that world’s greatest marketers are storytellers first. An article from Fast Company … Continue reading

October 21, 2013 · 3 Comments

Real-Time marketing’s all the rage

  I’ve always had the philosophy of being relevant when it comes to social media efforts. Positioning your brand in a relevant way to the bigger picture and what’s happening … Continue reading

October 14, 2013 · Leave a comment

Haters gonna hate: What’s a brand to do?

Guy puts money behind a tweet to promote his displeasure with British Airways for losing his luggage. Social Media world freaks out, this is a bad sign of things to … Continue reading

September 4, 2013 · Leave a comment