KIA Recognizes Power of Music Influencers
KIA Motors is interested in reaching consumers in their late teens and mid to late twenties, so what did they do? They tapped into a powerful medium, music; even more … Continue reading
December 3, 2009 · Leave a comment
Did We Figure Out Music Marketing?
There is no doubt that music is a powerful medium. It has the ability to alter our mood and the newer generations equate particular songs to be “soundtracks of their … Continue reading
September 3, 2009 · Leave a comment
Big Changes in Music Marketing
You know you’ve read a great article if you are still thinking about it a week later. That is how I feel about an article I read in Madison+Vine last … Continue reading
June 11, 2009 · Leave a comment