According to MajaStevanovich

News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.

Tag Archives: Branded Entertainment

KIA Recognizes Power of Music Influencers

KIA Motors is interested in reaching consumers in their late teens and mid to late twenties, so what did they do? They tapped into a powerful medium, music; even more … Continue reading

December 3, 2009 · Leave a comment

Traditional Advertising on Life Support

We are slowly entering the world of the empowered consumer. The advertising and marketing industry will have to adjust to this new consumer attitude, as what was considered brilliant marketing … Continue reading

October 4, 2009 · 1 Comment

Did We Figure Out Music Marketing?

There is no doubt that music is a powerful medium. It has the ability to alter our mood and the newer generations equate particular songs to be “soundtracks of their … Continue reading

September 3, 2009 · Leave a comment

Coca Cola, a Corporate Twitter Super Star

A few weeks ago, I wrote a post about the military and government communities really understanding social media and I said corporations should take note of their best practices. Apparently, … Continue reading

June 30, 2009 · 1 Comment

Big Changes in Music Marketing

You know you’ve read a great article if you are still thinking about it a week later. That is how I feel about an article I read in Madison+Vine last … Continue reading

June 11, 2009 · Leave a comment