Should social media silence be a strategy this Thanksgiving?
Interestingly, there’s been a lot of chatter on the value of “unplugging” this holiday season and taking the time for face-to-face conversations and engagements vs. spending time on social media. … Continue reading
Snapchat–the new place to tell stories?
It has become public knowledge and becoming an even better satire that Snapchat refused Facebooks mega money offer. All this chatter has caused many marketing types to pontificate on … Continue reading
Big day for the world’s biggest connector
Today’s a big day for Twitter and looking back over the years, it wasn’t too long that brands got engaged in the conversation. Ad Age came out with a … Continue reading
Storytelling and the future of marketing
The first thing that comes to mind when I think marketing or PR is storytelling. It is no coincidence that world’s greatest marketers are storytellers first. An article from Fast Company … Continue reading
Haters gonna hate: What’s a brand to do?
Guy puts money behind a tweet to promote his displeasure with British Airways for losing his luggage. Social Media world freaks out, this is a bad sign of things to … Continue reading
Do brands really have personalities?
It has been over six months since I’ve finished my grad school dissertation, a rhetorical analysis on successful social media discourse-in English, it focused on how brands expressed their personas through the … Continue reading
According to MajaStevanovich 