According to MajaStevanovich

News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.

Tag Archives: Brands

Should social media silence be a strategy this Thanksgiving?

Interestingly, there’s been a lot of chatter on the value of “unplugging” this holiday season and taking the time for face-to-face conversations and engagements vs. spending time on social media. … Continue reading

November 26, 2013 · Leave a comment

Snapchat–the new place to tell stories?

  It has become public knowledge and becoming an even better satire that Snapchat refused Facebooks mega money offer. All this chatter has caused many marketing types to pontificate on … Continue reading

November 21, 2013 · Leave a comment

Big day for the world’s biggest connector

  Today’s a big day for Twitter and looking back over the years, it wasn’t too long that brands got engaged in the conversation. Ad Age came out with a … Continue reading

November 7, 2013 · Leave a comment

Storytelling and the future of marketing

  The first thing that comes to mind when I think marketing or PR is storytelling. It is no coincidence that world’s greatest marketers are storytellers first. An article from Fast Company … Continue reading

October 21, 2013 · 3 Comments

Haters gonna hate: What’s a brand to do?

Guy puts money behind a tweet to promote his displeasure with British Airways for losing his luggage. Social Media world freaks out, this is a bad sign of things to … Continue reading

September 4, 2013 · Leave a comment

Do brands really have personalities?

It has been over six months since I’ve finished my grad school dissertation, a rhetorical analysis on successful social media discourse-in English, it focused on how brands expressed their personas through the … Continue reading

August 30, 2013 · Leave a comment