Army Closing Down Major Experiential Marketing Effort
The Army Experience Center located at the Franklin Mills shopping mall in Philadelphia will be closing down. With no shortage of military video games, Black Hawk and Humvee simulators and … Continue reading
Air Force Recruiting Utilizes Technology to Enhance Mission
Military recruiters across all branches are enjoying meeting and exceeding recurring quotas. Typically these are the times when new recruiting programs get halted and not a lot of innovation happens. … Continue reading
Army-Navy Game: Chance to Connect with Potential Officer Candidates
The Army-Navy college football game is a wildly watched sporting event and I am very excited that this year the Army is going one step ahead of traditional advertising and … Continue reading
KIA Recognizes Power of Music Influencers
KIA Motors is interested in reaching consumers in their late teens and mid to late twenties, so what did they do? They tapped into a powerful medium, music; even more … Continue reading
Traditional Advertising on Life Support
We are slowly entering the world of the empowered consumer. The advertising and marketing industry will have to adjust to this new consumer attitude, as what was considered brilliant marketing … Continue reading
According to MajaStevanovich 