According to MajaStevanovich

News and views on what matters to me: mindfulness, leadership, public relations, marketing, social media, pop culture and every now and then I will surprise you with something else.

Tag Archives: Experiential Marketing

Army Closing Down Major Experiential Marketing Effort

The Army Experience Center located at the Franklin Mills shopping mall in Philadelphia will be closing down. With no shortage of military video games, Black Hawk and Humvee simulators and … Continue reading

August 5, 2010 · 2 Comments

Air Force Recruiting Utilizes Technology to Enhance Mission

Military recruiters across all branches are enjoying meeting and exceeding recurring quotas. Typically these are the times when new recruiting programs get halted and not a lot of innovation happens. … Continue reading

April 28, 2010 · Leave a comment

Army-Navy Game: Chance to Connect with Potential Officer Candidates

The Army-Navy college football game is a wildly watched sporting event and I am very excited that this year the Army is going one step ahead of traditional advertising and … Continue reading

December 9, 2009 · Leave a comment

KIA Recognizes Power of Music Influencers

KIA Motors is interested in reaching consumers in their late teens and mid to late twenties, so what did they do? They tapped into a powerful medium, music; even more … Continue reading

December 3, 2009 · Leave a comment

Do you enjoy going to the bathroom enough to earn $10,000

Charmin is seeking bloggers to be brand ambassadors for this holiday season. If you are in the New York area, November 5th is your day to tell Charmin why you … Continue reading

October 22, 2009 · 3 Comments

Traditional Advertising on Life Support

We are slowly entering the world of the empowered consumer. The advertising and marketing industry will have to adjust to this new consumer attitude, as what was considered brilliant marketing … Continue reading

October 4, 2009 · 1 Comment