Recession or Patriotism? College Grads Turn to the Military
Many newspapers have been reporting lately about the influx of college grads looking to join the military. Army Sgt. William Maldonado, a recruiter from Massachusetts says: “It’s not 18-year-olds fresh … Continue reading
Sports & Entertainment: Gateway to Motivating Youth
Brands have utilized passion points such as sports, music, television, and movies to sell their products to youth and gain some incredible brand loyalty. Most successful brands have figured out … Continue reading
Army To Continue Enlisting Legal Non-Citizens With Special Skills
The MAVNI pilot recruiting-program approved by Congress through December 31st, 2009 was extended for another 60 days through February 10th 2010 until further review. Through this program, non-citizens that possess … Continue reading
Military Recruiting, Matter of National Security
In case you missed it, only 30% of 17-24 population is eligible for military service, mainly due to lack of education and obesity amongst other factors. To get the full … Continue reading
Army Career Tracker-A Tool for Retention & Recruiting?
Planned for launch in 2010, the US Army is introducing a Career Tracker, an internet portal that is a one-stop place for career development, moving toward promotions, and help with … Continue reading
Anti-War/Anti-Military Recruitment Org Returns From Afghanistan With a Change of Heart
Code Pink, a leading women run peace organization has returned from a two week stint in Kabul with some changed views. Although they don’t want more troops sent to Afghanistan … Continue reading
Pilot Programs, Cost Efficient Way for Military Marketing?
My last post discussed that military recruiters shouldn’t get too excited about filling the ROTC ranks this fall. Although this is a good time and the hard work should be … Continue reading
Increase in ROTC Ranks: Temporary or a New Trend?
The military and especially the Army have seen a dramatic increase in ROTC ranks as the fall semester is underway. In the current economic climate, the generous scholarship program is … Continue reading
Citizenship Through Military Service, A Short Term Success
When it comes to fixing short term recruiting problems, the military does a great job. In a time when we are fighting two wars it seems as if meeting recruiting … Continue reading
According to MajaStevanovich 