Military Community Rocks Twitter
Today is #militarymon on Twitter. If you are not familiar with Twitter or this particular hash tag, let me give you a quick explanation. Various military organization, agencies, supporters and military members all come together on Twitter every Monday and share stories, appreciation and thanks. This was started by some amazing military bloggers and is also backed by Carson Daly and a few other celebrities on Twitter.
Aside from getting the whole community together to raise awareness, the military and government sectors are really winning on Twitter, corporate world should watch and take down some lessons.
5 Reasons Why Military and Government Twitter Accounts=Successful Social Media Practices
1) Inclusiveness-As someone that has no direct affiliation with the military community, I must say they have made me feel very welcome into their online community. From various military branches, agencies, to individual armed forces members and bloggers, it has been all around inclusiveness. That made me want to stick around and feel free to contribute.
2) Frequent Updates– You won’t see many government or military accounts sitting around with no updates, every day there is plenty of new information, conversations and collaborations being shared.
3) Compelling Content– Some of the articles andviewpoints that are posted is not content you will get from the news or anywhere else. It is very exciting to see a different face to the various military branches and government agencies. It feels very human, probably because there are actual people interacting.
4) Authenticity– From what I have seen, the various twitter accounts don’t only speak to supporters, but instead have been very open in their conversations and have tried to address questions, comments and concerns in the best way possible.
5) More Than Just Social Media-I think this one may be the most important. With these accounts, it is very real. Real people sharing a very important message. Aside from all the cool and interesting things one can do with social media, the most important aspect is being able to empower people and showing realness.
I realize the motivations between corporate and government/military sectors are different, but I do believe this time around, the public sectors are ahead of the private and there are take-aways that can be learned.
For a directory of some of these great accounts, check below. Pretty cool that @mailourmilitary keeps updating this list!
Although right now, the military community is only using social media as a means of support and sharing information, I do believe social media will become a valuable tool for recruiting, as most plaforms are built around starting conversations, which is what the military needs.
Even The Joint Chief of Staff is on Twitter, (@thejointstaff)
There are already recruiters using social networking to manage their recruits. I don’t know if they are officially doing it or not but it is already happening.
It’s also important to note that just about every branch is officially represented on twitter and there are tons of military public affairs officers tweeting away.
Thanks for the comment, and the additions. I am sure recruiters are already using SM to manage recruits, it makes it a lot easier with the technology out there. A lot of branches even have facebook pages, etc. I think in the future we will see a more targeted approach that uses social media as a part of other marketing disciplines used for recruiting.
Fantastic blog post! You hit all the points I would have brought up on the nose. I look forward to following your blog in the future.
Thank you! I appreciate your feedback, and I hope you will come back 🙂
Great blog post. I typed #militarymom instead of #militarymon when I tweeted about my mother today. She is widow of WW2 vet and mother of retired Air Force Enlisted Man. Wish there were more positive voices like yours in the “support the troops” effort. you go girl!
You got it perfectly Maja! Twitter on!!!
thank you for reading greta and i really appreciate the feedback 🙂
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Found you through Twitter. Great blog and post!
thanks very much, i am glad you’ve enjoyed the post! hope you will come back again 🙂